Melleka Marketing

Lumara

Marketing Performance Deck
October 16 - 29, 2026
Performance Overview
Combined Marketing Results
Total Ad Spend
$14,585.36
Meta + Google Ads
Total Revenue
$8,401.23
All platforms
Combined ROAS
0.58x
Revenue / Spend
Total Impressions
646,595
Meta + Google
Total Purchases
26
14 Meta + 12 Google
Total Leads
74
Meta Ads
$14.6K Total Spend
Meta Ads $9,168.18 (62.9%)
Google Ads $5,417.18 (37.1%)
Meta Ads Performance
Facebook & Instagram Advertising
Meta Ads
Ad Spend
$9,168.18
Revenue
$5,357.55
Impressions
485,074
Purchases
14
ROAS
0.58x
Total Leads
74
Campaign Spend Impr. CTR Leads Appts Purch. ROAS Revenue
Test Audience VISO $1,856.7818,4133.85%24-30.55x$1,014.68
Labour Day Sale $1,723.5143,7930.92%13251.29x$2,225.00
B2B Campaigns 01/22/26 - Copy $1,454.37123,1980.33%101---
VISO | Consumer Sales [Targeted] $1,178.4840,5811.91%3141.36x$1,599.87
VISO TOF 9 - Copy $934.76213,3260.53%-----
VISO | B2B Leads [Targeted] $694.707,6522.14%167---
Holiday Specials | Sales $636.9413,5320.95%2-10.69x$439.00
VISO | Consumer Sales [Open 25-50%] $299.0116,1520.90%51---
Panel | Consumer Sales [Targeted] - Copy $167.005,1131.60%1----
VISO | Consumer Sales [Retarget] $126.082,2611.72%--10.63x$79.00
Panel | B2B Leads [Targeted] $96.571,0563.22%-1---
Total $9,168.18485,074-7413140.58x$5,357.55
Meta Ads Spend by Campaign
Test Audience VISO
$1,857
Labour Day Sale
$1,724
B2B Campaigns
$1,454
VISO Consumer [Targeted]
$1,178
VISO TOF 9
$935
VISO B2B Leads
$695
Holiday Specials
$637
VISO Consumer [Open]
$299
Panel Consumer
$167
VISO Retarget
$126
Panel B2B Leads
$97
Google Ads Performance
Search, Shopping & Performance Max
Google Ads
Ad Spend
$5,417.18
Conv. Value
$3,043.68
By conversion date
Impressions
161,521
Conversions
12
ROAS
0.56x
Avg. Cost/Conv
$451.43
$5,417.18 / 12
Campaign Spend Impr. CTR Conv. Conv Rate Cost/Conv Conv Value ROAS
Branded | Search_ PL Optimize $1,806.782,27616.26%92.43%$200.75$2,226.681.23x
PL_Collections_Shopping $816.1432,5250.55%21.12%$408.07$378.000.46x
PL_Search_Mask Specific $323.935,1014.00%00%-$0.000x
PL_Pmax_FO_RedLight_MaxConv $0.48444.55%00%-$0.000x
Total $5,417.18161,521-12-$451.43$3,043.680.56x
Google Ads: Spend vs Conversion Value by Campaign
Branded Search
$1,807
Conv. Value
$2,227
PL Shopping
$816
Conv. Value
$378
Mask Specific
$324
Conv. Value
$0
Revenue Results
Total Revenue & Return on Ad Spend
Total Ad Spend
$14,585.36
Total Revenue
$8,401.23
Combined ROAS
0.58x
Revenue / Spend
Total Orders
26
14 Meta + 12 Google
Meta Revenue
$5,357.55
Google Revenue
$3,043.68
Platform Revenue Spend ROAS Purchases Avg Order
Meta Ads $5,357.55$9,168.180.58x14$382.68
Google Ads $3,043.68$5,417.180.56x12$253.64
Combined $8,401.23$14,585.360.58x26$323.12
ROAS by Platform (Target: 1.0x breakeven)
Meta Ads 0.58x
Google Ads 0.56x
Combined 0.58x
Top Revenue-Generating Campaigns
Branded Search (G)
$2,227
Labour Day Sale (M)
$2,225
VISO Consumer Targeted (M)
$1,600
Test Audience VISO (M)
$1,015
Holiday Specials (M)
$439
PL Shopping (G)
$378
Top Performing Creatives
Best Ads by Revenue & Conversions
1
New Sales Ad - Copy | Labour Day Sale
Leads
13
Purchases
5
Revenue
$2,225
ROAS
1.29x
2
Bill Tradeshow - Copy | Test Audience VISO
Leads
23
Purchases
2
Revenue
$919.68
ROAS
0.53x
3
New Sales Ad | VISO Targeted Audience
Leads
1
Purchases
1
Revenue
$439.00
ROAS
1.91x
4
Lifestyle VISO - Copy 2
Leads
1
Purchases
1
Revenue
$95.00
ROAS
1.45x
5
Targeted Sales Ad - Video Halloween
Leads
1
Purchases
1
Revenue
$79.00
ROAS
0.17x
Creative Assets
Video Content Produced This Period
Raw V1 UGC Footage
V1 Short Paid Ads Talking Head Video
What We Planned
Goals & Initiatives for Oct 16-29
Create and launch Halloween-themed Meta ad content with specials
Meta Ads
Create V2 meta ad creatives and panel content
Creative
Launch B2B Panel campaign and retargeting campaigns
Meta Ads
Review and optimize GoHighLevel automations and workflows
CRM
Produce Raw V1 UGC footage and V1 short paid ads talking head video
Creative
Optimize underperforming ad audiences and test new audience segments
Meta Ads
Set up Shopify promo codes for holiday campaigns
Website
Fix Welcome Email workflow (typos, booking links, unsubscribe links)
CRM
Create performance analysis deck for account review
Reporting
Investigate Shopify Meta connection
Website
What We Completed
All Tasks Finished This Period
All
Meta Ads
Creative
CRM
Website
Reporting
Created Panel + Pad Bundle Halloween ads
Meta Ads
Created VISO Halloween Special Ads
Meta Ads
Created B2B Panel Campaign
Meta Ads
Created Halloween ad sets from existing post shared from Bill
Meta Ads
Open AI audience campaign had no results with high frequency (3x), pivoted to top income 25-50% segment
Meta Ads
Created retargeting campaigns
Meta Ads
Increased ad spend on top performing campaign from $150 to $300
Meta Ads
Launched Holiday Specials sales campaign
Meta Ads
Created V2 meta ad creatives
Creative
Created Halloween-themed meta ad content with specials
Creative
Created 2 animated Halloween promo meta ad creatives
Creative
Created new meta ad content for panels consumer
Creative
Created V2 content for panel meta ad creatives
Creative
Created animated panel content
Creative
Created new meta ad content for panels B2B
Creative
Cut up zoom video for editing
Creative
Produced Raw V1 UGC footage
Creative
Produced V1 short paid ads talking head video
Creative
Reviewed all GoHighLevel automations on Lumara 2.0
CRM
Fixed typo in Welcome Email + Book a Call workflow, added booking links to all 4 SMS, added unsubscribe links to all emails
CRM
Reviewed Welcome Email + Book A Call workflow, enabled all SMS, added unsubscribe links and booking links
CRM
Edited workflow document and sent to Lumara with photos of workflow issues, fixes applied, and items needed from client
CRM
Created 6 promo codes on Shopify for holiday campaigns
Website
Investigated Shopify Meta connection
Website
Created in-depth performance analysis deck for low account performance
Reporting
What's Planned Next
Upcoming Priorities & Action Items
Create Black Friday / Cyber Monday themed meta ad content with specials
Creative
Create UGC video brief on JoinBrands
Creative
Create UGC video brief on Billo
Creative
Create Conversational AI bot
CRM
Run site audit, fix errors, and create 10 SEO pages
Website / SEO
Create AI avatar UGC video
Creative
Create Zap: CRM to GoHighLevel
CRM
Create Zap: Web form submissions to GoHighLevel
CRM

Prepared by Melleka Marketing

Confidential. For client review only.